When I first met with the guys, we joked around cheeky concepts and punchy bold imagery, for the instagram based fashion brand. They’re seeking to change the face of disposable fashions and bring conscious, to the streetwear market. Working with charities to collaborate on controversial and environmental issues.
With an ethos of closed loop practices and punchy limited-run product designs. We conceptualised the brand around a modern minimalist design aesthetic.
You can visit the brand at: