This was some work I’ve done on a rebrand for a Warwickshire, UK based truck works called DV8Works. They upgrade various 4x4s to a very aggressive blacked out look. I aimed to bring the brand in alignment with their offering and their audience’s typical leanings.
The county of Warwickshire in England’s flag includes a bear since around the medieval ages, this has been long documented and has been proudly reintroduced recently across the county. Now is utilised with the local Police and Council use, also. I wanted to also incorporate this image as a proud central point, but in an aggressive manner typical of US sports teams. Utilising a bold aggressive visualisation of a bear to reflect the wild outdoor aspects of the 4x4s, but also reflecting the aggressive looks to the trucks, all whilst tying in the Warwickshire heritage and based on the customer/audience research.